How Fast Is Your Website?

How Fast Is Your Website?

Today’s internet environment is more chaotic than ever.  With literally thousands of new websites popping up every day, you need an edge to stand out.  One ranking factor that is most often overlooked is website loading speed.  When it comes to being seen online, speed does matter

Why Is Speed So Important?

There are many reasons, but the most important relates to Google and their service commitment to their customers.  With the advent of faster computers, mega bandwidth delivery, and our general lack of patience, born from our plentiful technology, humans have become instant spectators.

If something doesn’t grab our attention in 8 seconds, most will hit the “back” button faster than they can swat a fly.  Gone are the days of patiently waiting for a particular website to load.  Search engines understand this and so, first page rankings go to the swift.

Want to be seen online?  You had better be quick!

What Determines Website Speed?

There are many factors that can impact the speed of your website.  Some are in your control, and some, unfortunately, are not.  We’ll look at just a few of these factors in an attempt to help you make sense of the website speed conundrum.

Render Blocking Resources

These are exactly what they sound like.  Scripts, Html, and Code that must be run before the internet can display your actual content.  Often, they are a result of lazy coding techniques, or inadequate cache planning.

That fancy slider with all the cool effects coming and going?  Ya, it might look cool, but there is a ton of Java script that has to be loaded before anyone can see it.  Don’t get me wrong, I love a great presentation as much as the next guy, you just have to know how to do it without sacrificing speed.

Unused or bulky CSS Scripting

These are exactly what they sound like.  Scripts, Html, and Code that must be run before the internet can display your actual content.  Often, they are a result of lazy coding techniques, or inadequate cache planning.

That fancy slider with all the cool effects coming and going?  Ya, it might look cool, but there is a ton of Java script that has to be loaded before anyone can see it.  Don’t get me wrong, I love a great presentation as much as the next guy, you just have to know how to do it without sacrificing speed.

Image Optimization

Have you paid attention to the images on your website?  Many mistakenly assume that to get the highest clarity and resolution, the image has to be huge.  That is simply not true.  Compare the two images here.  Though one is almost 2000 times larger, the resolution is identical.  Optimizing your images with speed up your website and improve your rankings.

Employ an Effective Caching Policy

These are exactly what they sound like.  Scripts, Html, and Code that must be run before the internet can display your actual content.  Often, they are a result of lazy coding techniques, or inadequate cache planning.

That fancy slider with all the cool effects coming and going?  Ya, it might look cool, but there is a ton of Java script that has to be loaded before anyone can see it.  Don’t get me wrong, I love a great presentation as much as the next guy, you just have to know how to do it without sacrificing speed.

Employ an Effective Caching Policy

We have only covered a few of the more important things you can do to speed up your website. There are so many more ways that we haven’t talked about.
RLJ Online Marketing LogoAt RLJ Online Marketing, we are all about making your website rank as high as possible. It takes time and we are not magicians, but if you are interested in being seen by your customers, clients or anyone else, then you owe it to yourself to find out more. We grow your business through:

  • Search Engine Optimization
  • Social Media Marketing
  • Video marketing
  • Reputation Management
  • Content development
  • And of course, Web Development.

Give us a call or drop us a line.  We have unique ideas that will fit your business perfectly.  Don’t forget to ask about our Free Website Offer!

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