Are You Mobile Friendly?

Are You Mobile Friendly?

Are You Mobile Friendly?

Are you mobile friendly?  The world we live in today is quite different that that of just ten years ago.  Smartphones, I pads, smart watches and various similar devices have reshaped how we think about communication and accessing information.  Google now estimates that almost 70% of all search traffic is done via mobile and tablet devices.  This means the old way of optimizing your website is not going to cut it.

If you want to be seen on the first page you are going to have to make sure your online presence is optimized for these smart devices.

What is Mobile Friendly?

For a website to be Mobile Friendly, it must be more than simply shrinking images and text to fit in a smaller space.  That is called “Space Optimization”.

When you seek to make your online presence mobile friendly you need to begin with the overall site presentation.  In a sense, you almost have to present two different websites to the internet.  No, I don’t actually mean two separate websites (Although some have chosen to take that approach).  Mobile Friendly websites consider various aspects and how they should be presented on smart devices.  It can be anything from eliminating interactive headers that zap critical resources needed to speed up load times, to sophisticated caching software that will delay and optimize content presentation.

The world we live in today is quite different that that of just ten years ago.  Smartphones, iPad, smart watches and various similar devices have reshaped how we think about communication and accessing information.  Google now estimates that almost 70% of all search traffic is done via mobile and tablet devices.  This means the old way of optimizing your website is not going to cut it.

To Show or Not To Show

For a website to be Mobile Friendly, it must be more than simply shrinking images and text to fit in a smaller space.  That is called “Space Optimization”.

are you mobile friendly, image

Unfortunately, you cannot see all the wonderful animations from the site.  The text floats in from the bottom, title first simulating the effects of lower gravity.  The moon zooms in from the background and you have a beautiful home page header.

This works great for the standard desktop or laptop presentation.  However, the resources required to render this wonderful scene take time, time which a smart device can not offer.

A savvy web designer would present totally different mobile experience to their users.  Perhaps a simple image instead of the interactive header, or maybe eliminate it altogether.  There are pros and cons to any method of mobile optimization.  Let’s look at the same version of the above home page in its mobile responsive version

Mobile Friendly Version

mobile friendly image example

As you can see from the example to the left, several elements have changed.

First, notice that the menu, social media icons, and contact information have vanished.  This is not the optimal experience you would hope for your prospective customers.  There are better ways that will still allow that information to be shown.

Second, notice that the sub-title has been eliminated.  Just an example of some compromises that must be made to achieve mobile friendly status.

Using Media CSS Scripting

In deciding the best approach for mobile optimization, you should think about organization of content.  This is where CSS Media Scripting can play a big roll.  There are a few things to bear in mind here.

  1. Trying to optimize for every single mobile device screen size is not only extremely time intensive, it can significantly slow down you load times by presenting large bulky CSS scripts that must be loaded before the content.
  2. You must consider all search entities, i.e. Google, Bing, Safari, etc…  Any mobile optimizations should play well along all the varied search modalities.

Remember to Consider Load Times

Of course, a website with no animations, fancy headers and images will load extremely fast, but man does not live by speed alone.

Yes, careful consideration must be given to how content is presented, but be careful not to throw the baby out with the bathwater.  Achieving a 100% score from online speed analysis software is not always the best decision.  You must balance loading speed with user experience.

With careful planning and correct optimization principles, you can achieve the best of both worlds.

At RLJ Online Marketing, we specialize in creating websites that excel in both loading speed and user experience.  We have marketing plans that can deliver just the right website experience for your customers and we won’t break your marketing budget.

Ask us how you can get a top-notch professional website for FREE!  We are always available to take your calls and answer your questions.  We specialize in helping small businesses like yours get noticed online.

For a free online analysis of your current website and marketing strategy, just give us a call.  Call (801)337-5031/a>.  You can also visit us online at:

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