The Missing Link

The Missing Link

creating backlinks header image

The Missing Link

It’s hard work building a small business from the ground up.  It takes time, know-how and a keen eye for marketing your service or product.  In the realm of the internet, it is critical to be sure that your website is seen, quickly.  But how do you get your company to stand out amidst the sea of competitors vying for that elusive search land property?  At RLJ Online Marketing, it is our goal to provide you with all the tools you need to succeed.  It all begins with education.

In this article, we are going to discuss the importance and power of backlinks.  What they are, and why you should be trying to get as many as possible to your business website.  To begin, we need to define a few terms.

Key Terms to Know and Understand

We’ll be using a few possibly unfamiliar terms as we talk, so let’s get some definitions out of the way. We only present these terms as a way of defining a quality back link, and not as an endorsement of any one company’s ranking algorithm.

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A back link is simply when a third-party website includes your URL/domain name on their site. It will often simply be an anchor link to direct their visitors to some item of content they feel is important for their visitors to see. For example, it could be an informative blog article that you have written that they want to present to their visitors, or an image or whatever. The key is they link to your content on your website.

Domain Authority (DA

Domain authority is often simply referred to as a website’s DA. It is simply a number assigned by Moz, a search engine company. Their ranking scale has been pretty much adopted as the gospel when it comes to ranking websites as to how they will rank on search engines. It is a numeric ranking scale from 1 to 100, with 1 being the worst or least likely to rank and 100 being the best. We won’t get into how this ranking is determined, suffice it to say that it is a result of over 40 different ranking factors used to arrive at the overall ranking.

Trust Flow

Trust flow is a metric ranking, but basically measures the trustworthiness of a particular website for back link purposes. Highly trustworthy sites typically only link to other trustworthy neighboring sites. Thus, having back links from highly trustworthy sites is the end goal.

Citation Flow

Citation flow measures how influential any given site is, mostly based on the number of websites that link to it.

How Many Backlinks Do I Have Right Now?

Knowing that backlinks are the backbone of any strong SEO strategy, it is important to know where you stand, as far as the number of quality backlinks to your website.   Unfortunately, finding that out is not as simple as conducting a Google search.

There are myriads of tools that can provide that information, however, if you are not familiar with them, you might just spend more time researching than you spend running your business.  Contact RLJ Online Marketing.  We can run a report that lets you know exactly how many quality backlinks you have and it’s free.  Our contact information is at the end of this article.

Okay, How Do I Go About Obtaining These Elusive links?

Actually, there are many ways to increase your DA through backlinks.  But as with anything, these methods are not easy and they are time consuming.  However, let’s discuss them anyway.

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One of the most credible and reliable ways to increase your backlink count is to create content that others will want to link to.  I know, that sounds incredibly obvious but there is much more to this than you might think.  When creating quality content, you should ask yourself some key questions.

Does this content provide meaningful and important information or is it simply a rehash of your marketing jargon?

To answer this question, you must examine your intent.  We have been conditioned as a society to extol the virtues of our service or product above all else.  We can’t help it.  Our basic need is to make more money.  With this mindset, it is easy to forget the age-old mantra, “He who gives more receives more.”

It only makes sense.  If your content is highly informative with your particular industry expertise, people will seek you out for because you will be perceived as an expert in your field.

Is your content supported by respected references?

It is always a good idea to build trust by including citations from industry experts to support your information.  It provides valuable external links for your content, and provides accreditation and acknowledgement to those whose content you borrow from.

Is your content repetitive
or duplicated anywhere in your site?

It is tempting to simply copy a section of a web site page and duplicate the information on another page, in an effort to beef up your content.  However, in this case, taking the easy way is not the best way.

Search engines have sophisticated algorithms that quickly scan your site and catch duplicate content.  It is seen as redundant and dismissed in calculating your DA.

A Word About Plagiarism

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Often unscrupulous web designers will grab content from other sites and present it as their own.  This is a fatal mistake.  Unless the content has appropriate accreditation to the original author (Be sure to include the link to that content in the attribution), search engines will quickly discover your attempts and it could be much worse than just a decrease in your DA, especially where images, videos and other graphic content is concerned.  If caught, you could be looking at substantial punitive remunerations and possible black listing from the internet.  Not worth it, trust me.

Those are just a few of the questions you should ask when creating content.  At RLJ Online Marketing, we have been creating content for our customers for over 15 years.  We are happy to answer any questions you have about your business pages, just ask.

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